Hello, I am Lena.

While studying I was responsible for effectively managing and supervising department store staff by planning and focusing sales targets; giving customers best service and advice; instrumental in making the Alive Products a profitable branch; evaluated training programs for staff such as customer service and salesmanship; delivered new training solutions that met the needs of the business and the people; selling beauty products on a commission basis; working as regional manager and trainer in Harrods, Selfridges, House of Fraser and Debenhams throughout the UK

• Received Harrods excellence award for providing original and pioneering customer service
• Exceeded yearly sales target of £1.000,000 to £1.550,000 in Selfridges
• Monitored up to 55 employees companywide
• Developed new lead training programme which doubled sales enquiries
• Reduced paperwork by integrating paperless office techniques with CRM software

Limette Design was based in London and serviced UK, US and European clients in graphic design, corporate strategy and business development.

• Provided graphic design services and prepared brand presentations, for Michael J. Sondag - Fashion Designer/ Creative Director of Hackett in London, UK. Attended London Fashion Shows
• Andrea Bocelli’s Tuscan winery brand development. Design and identity campaign for $1.2M retail contract while meeting strict turnaround schedule
• Art directed bilingual medical materials for Epinex and Peripheral Nerve Surgery while also attending Barclays’ Healthcare conference in Miami in 2012
• Designed print ads, information booklets, medical guidelines for FNPD (Foundation for the Permanent Elimination of Nerve Pain & Disability)
• Concept, management, design of website and promotional material for KissBank.com a social network company
• Maximized ROI by building partnerships with third-party vendors, graphic designers, web developers, models, and broadcast talent

Extensive experience in print and web design. Developed brand and corporate identities, WordPress websites, photo shoots/ retouching, advertisements, social media and SEO. I generated ideas, realised concepts and visualisations for my clients.

• Designed WordPress web sites layouts that creatively responded to consumers’ need for engaging and organised content
• Effectively worked with newspaper editorial staffs to establish customer ads and related visual identities for online brand extensions
• Lead designer on all projects, including web sites, logos, marketing materials, photo shoots and virtual tour panoramas
• Designed promotional materials and online gambling mobile Apps for iOS and Android mobiles with senior developers for Full Color® Games in Las Vegas, USA. Attending and exhibiting at G2E
• Responsible for German and Russian web version of UX Design Online Dating Company while one month working with InfoStream, Inc. in Las Vegas, USA using under tight deadlines Agile/ Scrum
• Launched full eCommerce shop concept and design for aviation market place in Biasca, Switzerland. Custom implementation of check out process and easy upload of extensive stock

The moment that changed me forever was the moment my first child was born. I was happy, filled with hope, and thought, ‘Now I understand the whole point of work, of life, of love.’

I was a creative team player within a website relaunch of www.marc-o-polo.com. The new smart and slim design is optimised for all devices. The product focus of new online shop is now more customer-oriented.

• Implementation of the new UI Design with emphasis on the images and branding
• Worked side by side with art director, text editor and photo studio to establish online shop campaigns and related visual identities for new online brand collections
• Lead designer on digital projects, including website layouts and PDP adjustments
• Weekly newsletter design & content management via Emarsys eMarketing Systems AG
• Worked closely with web analytics team to develop, measure and optimize the key performance indicators specific to each individual marketing tactic through A/B testing
• Delivered production ready graphics for all online marketing assests
• Managed all work progress agile within Confluence Jira

I have a son, who is my heart. A wonderful young man, daring and loving and strong and kind.

Successfully leading art direction for new and existing web projects, and achieving high levels of client satisfaction with the focus on the automation and digitisation.

• Specialised and built profitable custom WordPress solutions in every niche
• Launched and online managed own Kids eCommerce store bebefee.ch in the Swiss market targeting different channels with Newsletter, Meta and Google Ads to increase the ROI
• Offered more eCommerce based solutions, developed online contract subscriptions
• Designed and expanded with Full Stack Developer (my husband) Advents Calender in ReactJS and Phaser.io to collect Emails
• Offered strong SEO design solutions that effectively solved problems and enhanced advertising goals
• Worked motivated during Covid-19 restrictions resulting in excellent workflow and productivity
• Newsletter Management: concept, design and analyse via Benchmark Email
• Worked closely with developers on new builds and custom implementations to achieve high quality agile technical specs outside WordPress